Colours are a non-verbal communication. They have symbolism and meaning. The eye and the mind perceive certain colours and the meanings we associate with each colour, and it must immediately attract the holder's eye, convey a message, and create a brand indentity. Much of the human reaction to colour is subliminal and people are generally unaware of the persuasive effects of colour. It is therefore useful to keep this in mind when deciding which colours to use on your website.

See the symbolism of colours by clicking on the words below.

Colour	Colour Name	RGB Value	Colour	Colour Name	RGB Value	Colour	Colour Name	RGB Value
	Blue
	Green
	Turquoise
	Red
	Pink
	Yellow
	Orange
	Purple
	Gold
	Lavender
	White
	Black
	Brown
	Grey
	Beige
	Silver
	Ivory

Colour Blindness

Another thing to consider when choosing your colours is that about 5 to 8 % of males are at least a little colour blind and 1% of females.

There are three types of colour blindness

• Protanopia - red blind
• Deuteranopia - green blind
• Tritanopia - blue blind

See the chart below to check how colour blind people see colour compared to normal colour vision